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Exploring Life & Business with Dana McCall of Legacy of Negasi LLC

Today we’d like to introduce you to Dana McCall .

Hi Dana, we’d love for you to start by introducing yourself.
As the Writer, I have always been creative. For as long as I can remember, I could sing, make songs, write stories, make games, and use my imagination to dream myself into a life I thought suitable. Some would say I was a dreamer; some would say that I “told stories,” but at an early age, I realized that whatever life I wanted, I could create inside my mind. I began writing myself into stories because I never got to see myself reflected in them at school outside of poverty, slavery, or my kind not reflecting the standard beauty status quo. If cultivated earlier, I often wonder where I could be if someone had picked up on my gifts earlier. Then I remind myself that destiny is only to blame. I was meant to take the journey I sought to become who I am today.

The Educator
Someone close to me was held back in grade school. He was devastated and broken as he cried in my arms. I had no idea what was going on, I was only in middle school then, but I knew I needed to fix whatever. I asked him what was wrong, and he buried his face and said, “I can’t read!” My heart ached. How could I be so self-centered? How did I not know this? I lifted his head and told him, “You can read; no one taught you to read.” That was the start of my journey as an innovative educator. At that point, I made all things learning into a game: from site words to spelling, to math, whatever it was, I made a game, and the children around me used them. Over 25 years later, I still use some of the concepts on my children and now in my nonprofit organization READ BRO Club.

The Servant Leader
I am 16 years married, a mom of three boys, and a retired Veteran. Between my husband and I, we have served in Afghanistan, Africa, Kuwait, Iraq, South Korea, and several assignments state-wide. We grew up serving the United States, and our Army values are seared. We now host a Nonprofit Organization, READ BRO CLUB. We target black boys aged Kindergarten through third grade. The goal is to ensure children can read, will, and do read! The program is not exclusive to that demographic, as we welcome all children.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall, and if not, what were the challenges you’ve had to overcome?
My writing career has been as smooth as a gravel road with an incline. It’s drivable, but the road could use some reconstruction when more money becomes available. My biggest struggle is marketing, the ability to sell without being present. Once I figure this part out, I will be smooth “selling.” However, this is a hill that many indie authors struggle with once we take on the task of independence. So, whenever I crack the code, I will be sure to teach someone else.

Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
At Legacy of Negasi LLC, we hide the learning in fun. We reside where innovation meets education. We create games, books, and toys that speak to the five components of literacy: comprehension, fluency, phonics, phonological awareness, and vocabulary. Our first rollout phase was booked, and we plan to keep those coming. We utilize rhythm, rhyme, and repetition in our books to make the stories fun and engaging. In doing so, we simplify the decoding process for beginner readers, making it easier for them to start reading. Our books are palatable for the two-year-old and fun read-aloud for the family. The next phase of the process comes with the games and toys! I am so excited to roll these out. These games are meant to be tools for parents to utilize at home with their child(run) a fun way to learn!

We all have a different way of looking at and defining success. How do you define success?
Our goal is to solidify ourselves as a recognizable brand in the book and toy industry that is here to stay! So, whenever a new book is released, it sells itself because of the Legacy of Negasi logo displayed on the cover. This thing is a marathon, not a sprint.

Contact Info:

Image Credits
Legacy of Negasi logo created by Tyrone Brightwood all photos taken by Cornelius McCall

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