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Daily Inspiration: Meet Asia Jones

Today we’d like to introduce you to content creator Asia Jones.

Hi Asia, we’d love for you to start by introducing yourself
My story is still being created but my passion has always been writing and connecting people through words. After graduating from the University of Missouri-Columbia Journalism School, I joined a Fortune 500 company in Kansas City. I never felt seen and didn’t feel connected with the corporation, so I began focusing on civic engagement work and especially how I could use communication to connect with others.

Fast forward to a few years later, and I was in local government in the communications field with regular magazine-editorial work. In short, I was living the millennial DREAM – I was using my college degree right down to my major! Soon after, I had a very abrupt wake-up call as budget cuts led to the end of that job. This is where things got frustrating for a while but a trail of noes finally led me to say YES to myself and to start my journey into entrepreneurship.

It was not by any means a straight path from graduation to where I am now but each plot twist has helped me develop the skills and the character necessary to grow a content creation business focused on communicating to build connections.

Can you talk to us a bit about the challenges and lessons you’ve learned along the way? Looking back would you say it’s been easy or smooth in retrospect?
If your road to entrepreneurship is smooth or completely without hiccups I’m not sure if you’re doing it right! That said, entrepreneurship also doesn’t have to be scary. I’m still discovering that there is no way to copy and paste your way to success but you can overcome most of your struggles with a plan. Take some alone time to figure out what you want this thing to look like and emphasize the little details because they’re what keep you going.

I faced some barriers, both self-imposed and pre-existing, but the most common struggle I’ve had is just plain old discouragement. It took a lot of trying again, recreating then reworking plans and time with my tribe for me to decide to continue investing in my business. I see my tribe — a mix of close friends, mentors, advisors, and family — as the entrepreneur’s cheat code. They are that combination of a fire under my feet and an oasis when I need to recoup after a not-so-successful outcome.

Appreciate you sharing that. What else should we know about what you do?
I absolutely love talking about content creation because it really is a service for everyone! As a content creation specialist, my work with Words that Impact by Asia focuses on building genuine connections through content. Whether it be internal communication solutions, brand building, or social media content, I get to learn what the person or organization is passionate about and then share it with the world!

I specialize in content creation which is a little different from copywriting, though I do both. Yes, they are both ways to connect to your audience but content writing is normally long-form writing done to educate or inform, and copywriting is usually short-form writing made to sell or persuade. Copywriting usually has immediate results — think of a social media post with a high click rate — while content writing (email newsletters, white papers, etc. ) can take some time to show measurable results.

At this moment on my journey, I am most proud of the chance I’ve had to work with smaller, women-led businesses. I have found it amazing being able to support another woman’s dreams while living out my own and everyone involved has grown as a result.

Stating what makes me different sounds too “salesy” so, I’ll share client feedback that really assured me that I am going in the right direction with my content creation business. “Asia, you did an amazing job! I think my team and I were at a loss for words and overwhelmed by all that is happening but you articulated what we wanted to communicate both internally and externally extremely well.”

Have you learned any interesting or important lessons due to the Covid-19 Crisis?
You know, if I ever doubted that opportunities are there just waiting for you to position yourself to accept them, this pandemic erased those doubts. My income and clientele actually increased significantly during the pandemic.

I would like to think that it is because a lot of people saw the need for clear communication both internally and externally if they planned to weather the effects COVID-19 had on businesses. To sum it up, stay ready so you don’t miss the chance to shine.

Contact Info:

Image Credit
Kenney Ellison 3 Shots Photography

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