Today we’d like to introduce you to Amy Hursh.
Hi Amy, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstories.
I’ve been a licensed esthetician since 2009. I specialize in facials-from relaxation, teen, acne & anti-aging treatments, dermaplane, and a wide range of chemical peels, I also do brows (waxing & tinting) lash lifts, and Swedish massage.
I’ve been self-employed since 2018 and I love the professional freedom it allows. Almost 2 years ago I moved to a storefront in Downtown Blue Springs. It’s been a great move for me personally and professionally!
In addition to a full line of skincare products, I also retail small boutique items such as accessories, spa sets, warmies, and sometimes plants. I like to have fun seasonal gifts on hand.
I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
It’s been a learning curve for sure. Making a business plan, signing a lease, getting an LLC, state & city licenses, insurance, and so on, I felt like my lists were never going to end. Opening a ‘non-essential’ business that consists primarily of touching people’s faces during a pandemic has had its challenges, to say the least. My client’s comfort and safety are always the priority.
The behind-the-scenes hard work going into opening my shop and the continued support of my amazing clients has been extremely rewarding and worth the sleepless nights and uncertainty.
Appreciate you sharing that. What else should we know about what you do?
The field of esthetics is constantly changing. There is always something new, which can be exciting as well as overwhelming. Continued education is a must, and I pride myself on staying up to date with the newest technologies and certifications.
In 2022, my goal is to become oncology certified as well as take an advanced course in the complex treatment of acne at all ages. An estimated 38% of Americans will receive a cancer diagnosis in their lifetime. Training to focus on the unique skincare needs of cancer clients is a niche. My goal in everything I do in my spa is to help clients relax and feel better about the skin they’re in.
What would you say has been one of the most important lessons you’ve learned?
Word of mouth is the best marketing there is. Referrals are the heart of my business, and I’m so thankful for the relationships I have with my clients.
As a wife and mom, balance is everything, in home life as well as career. Making short-term & long-term goals- and holding myself accountable is essential in business and in life.
- Facebook: Spatique on Main