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Conversations with Summer Ward

Today we’d like to introduce you to Summer Ward.

Hi Summer, please kick things off for us with an introduction to yourself and your story.
Hi! My name is Summer Ward. I am the creator and owner of Dead Lovely Company. It all started around a year ago when I was searching for something. I honestly had no idea what that was, to be real, I just knew I wanted to create. I brainstormed so many ideas: soaps, purses, blankets, clothes and many more! Lol, I went through a ridiculous amount of ideas and one day, I just had an idea of a necklace. Most random thought of my life! So I said, “okay I’m doing this! I’m just gonna give it a go!” Keep in mind I’ve never made a piece of jewelry in life expect for those beaded bracelets and necklaces when I was I child. I searched for all the findings I needed and BAM there was my first ever piece! Dead Lovely Company began its journey! 😊 I knew in that moment that this was my passion and out of all these years, I finally discovered what made me happy and fulfilled! That was probably the best feeling ever! To this day, every piece I create brings a sense of fulfillment. When I see others happy from my creation, it’s such a magical feeling.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Through trial and error, I have discovered what I enjoy making and what will become my niche. Time has been a real struggle for expanding my business into a brick and mortar dream. I am an online shop who focuses on ecommerce but looking to expand into department stores or local boutiques. Putting yourself out there is a bumpy road, especially when you are nervous or not use to exposing yourself like that!

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?
I create jewelry and handmade goods! Jewelry is a constant, which involves eccentric earrings, modern necklaces, anklets, bracelets and car charms! My jewelry varies on moods and creative spurts. One day, I may feel like dressing a certain aesthetic and it drives me to create a unique piece! While jewelry is my main focus, I have ventured into other things. Jewelry holders and body shimmer oils came in a little later to my creativity but have been amazing to create!

The earrings are my top sellers as well as my car charms! Car charms are becoming really popular and selling out fast! Through all the creative ups and downs, I’m most proud of my top sellers. Being able to create such a diverse aesthetic in my creations and really seeing my company flourish has been such a proud moment in my personal and business life. What sets me apart from others is the uniqueness of each piece. I sometimes only make three to four pairs of each set which brings a lot of individuality to all the pairs in my shop.

Do you have any advice for those just starting out?
I would tell all new adventurers to go for it! So much good can come out of following a passion and lead to an awesome journey! Although I just jumped in and it went fine being prepared is always a great thing. Well, prepared as you can be for all the unknowns that could happen. Research is such a huge thing when starting out especially depending on what your product is! Trial and error really do lead to your perfect product. Rushing into releases is something I wouldn’t suggest!

Pricing:

  • Earrings range $15.00 – $30.00
  • Necklaces rangle $15.00 – $35.00
  • Bracelets range $25.00 – $30.00
  • Car Charms range $25.00 – $30.00
  • Jewelry Holders range $25.00 -$3.00

Contact Info:

Image Credits
@deadlovelyco

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