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Conversations with Kwinton Scarbrough

Today we’d like to introduce you to Kwinton Scarbrough.

Hi Kwinton, we’re thrilled to have a chance to learn your story today. So, before we get into specifics, maybe you can briefly walk us through how you got to where you are today?
In 2018 life moved me to a new city (Branson, MO) where I bought my first house. I found myself in a new city, new home, but no friends or family; looking to get adjusted to my new normal. I decided to adopt a dog for companionship, as well as to help meet and connect with new friends. I adopted a German Shephard and named him “Ruffy” who helped quickly with companionship; however, despite frequent walks and dog park visits, I wasn’t able to make genuine connections with the other dog owners. I felt this was due to the awkwardness and social barriers of dog parks and similar communities that made it difficult to share something as simple as a name and nearly impossible to share or exchange contact information without seeming invasive or setting unwanted expectations.

All available solutions did not feel natural or safe. Most required me to create publicly searchable profile, which I felt jeopardized my privacy or it would connect me to other dog parents that were an inconsiderable distance away or worst connected my dog with another dog he aggressively did not like. I wanted a solution that embraced the natural interactions I had in places frequented with my dog but also kept things secure, convenient and predictable. So I developed and started PawConX,

PawConX was developed to address the social barriers and pain-points most dog parents experience along their pet parenting journey. PawConX is unique because it helps foster hyper-local connectivity through natural interactions that occur in places where pet owners frequent with their pets, namely, dog parks. Using the proven concept of digital profiles and leveraging standard mobile technology, PawConX works to connect users within a 1,000-foot radius, fostering in-the-moment interpersonal interactions. These interactions allow dog owners to create a “dog pack” which serves as a micro-community of compatible dog owners who can schedule future playdates, share and receive trusted pet service provider information, or seek advice along the pet parenting journey.

The vision for PawConX is to create more positive interpersonal and informational interactions between dog owners, which will remove barriers to social interaction by allowing both introverted and extroverted communication.

Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Like many entrepreneurial journeys, the road to developing the PawConX app and getting approved for the iOS app store has not been smooth journey. As with anything that encompasses technology developments, there have been many revisions, bugs, and various issues that nearly broke my spirt; not to mention acquiring and sacrificing the financial resources for help with code development, marketing & advertising, and of course the circle of rejections along the way. The biggest struggle has been finding methods to market the app at scale in a way that doesn’t require me to be at the dog park for hours talking dog owners into downloading the PawConX app. We have a sizeable community now with over 1,000 downloads but I am confident this app can revolutionize the dog parenting experience and bring lots of value to every single dog owner. The road is certainly not ending any time soon. We have amazing new features currently under development that we believe will greatly benefit the dog community not only for dog owners but also pet-related businesses.

Appreciate you sharing that. What else should we know about what you do?
During normal business hours, I am a CyberArk Security architect/manager with an extensive background in Cloud Security. I really enjoy working with technology, especially around concepts of Cloud Security, and consulting clients on how to integrate security into their core business operations. My career in IT Security has helped me develop the ambition and tenacity needed to continuously learn IT and business trends, which has helped me be successful at my career, as well as self-sufficient along my entrepreneurial journey. Thankfully both are well aligned so many things I learn can be applied to both professions. When you interact with the app, you will see that security, privacy and convenience is built into the foundation of the app.

How do you think about happiness?
This may be cliche, but the support of my wife, our son, and my mother and father makes me so happy. When things get tough, they are my mental wellness program to help take some of the entrepreneurial pressure or even take me away from it all for a short period. The entrepreneurial journey is difficult, but that goes without being said, if at times it doesn’t beat you down then there’s a chance you’re not working hard enough. Other than spending time with my family, I enjoy the casual outdoor patio days with friends, trips to the dog park with my PawConX pack, basketball at the gym, and streaming tv at home.


  • Free, Its all free to all pet owners

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Image Credits
All photos were take by: Photography by Sheena Rae

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