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Community Highlights: Meet Sarina Soligo

Today we’d like to introduce you to Sarina Soligo.

Hi Sarina, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
Both of my parents were small business owners growing up, so I always knew that was a possibility for me, but I never knew exactly what I wanted to do. In high school, I took business classes, but I had no idea what I wanted to major in when I started college. I started off as a business administration major with an entrepreneurship minor and I got bored very quickly. I felt like I wasn’t learning anything that I didn’t already know. I decided to explore my options taking different elective courses and fell in love with psychology and criminal justice. I toyed with the idea of being a therapist and a lawyer. My main goal was to advocate for vulnerable populations of people and help them improve their lives. Upon graduation, I felt unprepared to find my first full-time job and ended up taking an entry-level case management position with a nonprofit helping people transition from prison to parole. It was a rewarding job but did not pay well and I felt like I wanted to do more but was restricted by the system and the low wages for social workers. I started KC Connection Project as a hobby to connect small business owners in the area with each other and the community. I received a lot of positive feedback and organized networking events for a while. When the pandemic hit, I lost my job and public events came to a halt, so I stopped putting out content. After a challenging year for all of us, I had time to realign my goals and dreams for my future. I taught myself so much about social media strategy, building community, and making connections that I asked myself what I could do to actually make a living from what I learned. The answer was simple: teach others how to do what I taught myself to do. One of the hardest parts about entrepreneurship is how lonely it can be. I want to help hold people accountable and support them as they build out their businesses so they don’t give up when it gets hard. I invested in a coaching program for myself and was able to launch my own coaching business within a month. It’s been a whirlwind, but I’m so glad I bet on myself and I can’t wait to help more women do the same.

I’m sure you wouldn’t say it’s been obstacle free, but so far would you say the journey have been a fairly smooth road?
Going out on your own is never easy. There were definitely doubts, fears, insecurities, and imposter syndrome before officially launching my business, but I did it anyway because I want to inspire other women to do the same. There is also a lot of upfront costs to get things started and that can be intimidating. Starting your own business is an investment and you have to have that mindset to go all in. I believe there is no other job I could have that would make me feel this satisfied and fulfilled. I know my brand will evolve over time, but the one thing that won’t change is me being my own boss and having the time and financial freedom to be the best version of myself that I can possibly be.

Appreciate you sharing that. What else should we know about what you do?
I am a social media strategy coach. I specialize in helping women launch their businesses while using social media as a tool to attract clients. You can think of me like a best friend, accountability partner, and mentor wrapped into one. There’s definitely a specific psychology behind business, marketing, and establishing a social media presence that I dig into with clients. The more you know about why you do what you do and how things work in your favor, the easier it is to grow and scale your business. I think the thing that sets me apart from others is that I taught myself everything I know. I didn’t get a degree in marketing or social media strategy. I read books, listened to podcasts, watched a lot of Youtube videos, invested in courses, and taught myself. I know what it’s like to be just starting out and not having a clue what you’re doing. I want to make that process a lot smoother for others. The thing I am most proud of as a brand is the relationships I am able to build with people. I show up as myself with the good and the bad and people trust me because of that. They know that I am a real person with struggles and that if I can do this, they can too. I offer a scope of content and services to my audience so that they have options depending on where they’re at on their journey. I have free tools and information on my podcast, Instagram, and blog. I also offer courses and private coaching programs for those who are ready to invest in themselves and take their social media to the next level. You can find all of my services on my website and free content on Instagram, Facebook, and Twitter.

Can you talk to us a bit about happiness and what makes you happy?
Encouraging people and watching them grow makes me happy. I know how easy it is to get down on yourself and feel like you’re not cut out for entrepreneurship. I know how hard it is to just start and keep the momentum going. So many people lack the support they need to be successful and if I can provide that, I’m happy. I believe there is room for everyone to live out their dream and I want to help make that a reality.

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