Today we’d like to introduce you to Nita Johnson.
Hi Nita, so excited to have you with us today. What can you tell us about your story?
I’m often asked how I came up with the name 2-10 Candles. To be honest, the name created itself. My life and purpose are my two boys; Joshua and Messiah. I was made a mother in the year 2010. Everything that I do, is for them, hence the name: 2-10 Candles. It’s a constant reminder to keep going and to never give up.
I began to make candles in the year 2017. Two years after the passing of my father Johnny Lee. He was my best friend and I was the epitome of Daddy’s Little Girl. I realized that I was still grieving and needed to find a way that I could start on the path of healing. I never really had a hobby. I just lived. So on a whim, I ordered a simple candle-making kit. I researched. I watched videos. I read things. Then came time to pour my first candle. I’ll never forget. In my apartment kitchen, I poured my first candle and in doing so, it was my first pour of letting go. It became that each candle that I poured, I poured more and more of my unresolved grief away. I felt a weight lifting.
It wasn’t until last year, 2019, that I started to feel as if I was finally at peace with my father not physically being with me. That weight that was lifted was peacing washing over me. I felt light. My spirit was at ease and I knew that I could continue on. So I decided to step out on faith and turn my hobby into a business. Thus the beginning of 2-10 Candles.
I failed. I cried. I tested. I researched. But I NEVER gave up. My faith never wavered. I never stopped. I’m a true believer of being a forever student. I believe that there’s never a ceiling to where I can go. No one can stop me but me so therefore I’m unstoppable. I constantly thank God for bringing me from there to here because it was a mighty tough road. The thing about a journey is that there’s more than one way to get somewhere. We don’t all take the same route.
2-10 Candles is my legacy. Thank you for letting me light up your life
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
It hasn’t been the smoothest at all times but it’s been a journey full of lessons. The business ups definitely outweigh the bad.
Great, so let’s talk business. Can you tell our readers more about what you do and what you think sets you apart from others?
I like to say that I create candles that will change your life. My candles are an experience. Each one has a story to tell and immediately taps into your senses. Smell is one of the most important senses and tied most closely to memory. When you smell my candles, you’re transported to a memorial place in your life.
Besides the retail side of candle making, I also provide wholesale services in the form of either white labeling or private labeling. White labeling is when the purchaser makes a wholesale order of my signature scented candles and places their own labels. This is one of the most requested services. Private labeling is when I create the candle and place the label and then ship the final product to the purchaser.
I’m an innovator. I’ve found a way to tap into candle making show others how to use candle-making as either a form of therapy as I did or have some kind of residual income.
I love that my brand naturally stands out. I provide luxury, quality and and overall calming experience all in a candle.
Community overconsumption is my business motto and I uphold that daily. I strive to add more to the world that I take from it. Community doesn’t always mean where you live. It could mean your church, your coworkers or favorite barber.
We love surprises, fun facts and unexpected stories. Is there something you can share that might surprise us?
I think most people are surprised that I’m really an outdoorsy type of person. I love camping, boating, building fires, hunting and just being in the world.
Contact Info:
- Email: [email protected]
- Website: 210Candles.com
- Instagram: 2-10 Candles
- Facebook: Facebook.com/2-10Candles
Image Credits
K.Maurice Photography Ishmond Coppage
