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Check Out Emma Miller’s Story

Today we’d like to introduce you to Emma Miller. 

Emma, we appreciate you taking the time to share your story with us today. Where does your story begin?
My passion for graphic design started my junior year of college. Not sure what I wanted to do after college as I was majoring in business, I took a graphic design class. I fell in love with graphic design and started to enroll in graphic design internships. Right after college, I accepted a job as a graphic designer at a sign shop. Still working as a designer at another sign shop, I have been growing my own business, EM Designs, LLC. for a little over 3 years now. I love working with my clients and helping them bring their business to life. From brand identity and logo design to marketing pieces and social media content I really love sinking into these brands and helping them connect with their audience. 

I’m sure you wouldn’t say it’s been obstacle-free, but so far would you say the journey has been a fairly smooth road?
It has definitely not been a smooth road, and some days it’s still not. When I first started EM Designs, I was fresh out of college and didn’t have too much experience on how to navigate my own business. I started out primarily offering my graphic design services to friends and family, sometimes even offering my services for free to be able to get work on my portfolio. I would say my first year of starting my business it was a lot of doing work for free just to gain experience and knowledge for myself. There are a lot of late nights, especially with me currently still working a full-time job as a designer at a sign shop. A lot of weeks I come home from work at 5 pm and work on EM Designs until 10 pm. For me, it’s all about grinding and making sure I have the time to put into my business to keep growing for the future. There are a lot of weekends that I don’t get to go out and do the things that I want to so I can focus on my business but it’s all about priorities and giving up some things to make time for your goals and dreams. 

Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a graphic designer that specializes mainly in branding and brand development. I would say logos and branding is what I’m most known for. I love to work with my clients to help create their branding from the ground up. I think my passion and how much I care about my clients and their brands is what sets me apart from others. There are a lot of “fast & cheap” branding services out there that promise a new logo in a couple of hours at a cheap, discounted rate. I like to take the time to get to know my clients and learn about their business. What are their goals, their values and how do they want to be perceived and interact as a brand. All of these things are important when you are working on designing a brand identity and it’s what I am really proud of with EM Designs. Not only do I work on the initial logo and brand package but I also love working with my clients to further expand their branding by creating marketing materials: business cards, flyers, menus, etc., as well as working with some of these brands on social media content for their pages. 

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