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Check Out Amy Ochoa’s Story

Today we’d like to introduce you to Amy Ochoa.

Hi Amy, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?
My family and I originally owned an equestrian facility for 13 years that severed other equestrian riders. I managed, ran, and trained at our facility. In 2021, we decided to sell our facility. This allowed me to move to Kansas City to be with my husband. We spent six years traveling back and forth every weekend from Manhattan to Kansas City, 2 hours each way, to see one another. It was definitely time to make a change.

I was also ready for the move and to be with my husband. This change was going to give me the opportunity to focus on my passion for riding as a Hunter Jumper equestrian rider. Shifting from owning and running an equestrian boarding facility to focusing on my riding has helped me to be able to focus on my personal horse training and sale of horses.

We have bought and imported horses from Europe to the USA to train them up and re-sale them here in the USA. After moving to Kansas City and finding myself with a lot of free time after I was done working in the mornings. Being so used to working 10-12 hour days I needed something to keep me busy with the rest of my free time. I wanted something that I can call my own and that I made, so I did. I started “My Bella Mute” in March 2022 as a way to generate passive income.

The name “My Bella Mute” came from our Alaskan malamute, Bella. She is such a happy girl and always on the go. She always lights up the room with her presence and wants everyone to be happy and pet her. I start “My Bella Mute” with an idea and gave myself a small starting budget and used my iPhone. I wanted to see if I could make something happen out of nothing. It has slowly started to pay off, bigger and better than I expected. The crazy thing is that I did it all on my iPhone.

I feel as though I have a bit of a leg up on understanding the retail industry. At the age of 16, my sisters and I owned a children’s clothing store. That really helped my understanding of the sale process and how wholesale and retail work. I previously started a hairnet company with a friend called Rainbow Netorium where I sold my portion of the business.

I originally started with dog collars and have shifted my sales to belts. Originally focusing on the equestrian industry with the belts. At the first horse show, I went to as a vendor they took off and everyone loves them. Other tack stores picked them up right away to sell within their store. My Bella Mute provided many options others can pick from. I believe the great thing about our belts is they fit most body types and one belt is adjustable to all. The belts can even be adjusted to fit children.

The clasps are a bit different than your everyday belts. At first, I was a little worried that no one would like them. After people saw them and put them on, people seem to love how easy and fast they are to clasp on and off. Nothing is bulky or in your way. I am always working to bring out new designs and will be coming out with more variety, options, and seasonal styles. My Bella Mute can also make custom orders and designs.

My Bella Mute doesn’t just do online sales either. I am traveling to shows and venues to sell them. I am having so much fun doing it. It’s something new and different from what I am used to doing. I feel as though I have made so many new friends. It has helped me come out of my shell and work on my introverted personality.

I’m so excited for My Bella Mute and have big plans for the next step. Love to move on to something more than just belts. Being very cautious to make sure I pace myself and not exceed my reach before I am ready to make larger business leaps. A person can get an idea and that idea might be good, bad, or great. I get excited about what I’m doing every day.

I know I can make this company into something big! I’m staying positive and forward-thinking.

Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
As I started with the dog collars, I realized I should have done my research a bit better. It just wasn’t for me at this time.

Belts – Due to the belts being such a big hit. Learning to know how many to keep in stock for both wholesale purchases and retail sales was a small challenge. I feel like it is something that one will learn as one grows.

Appreciate you sharing that. What else should we know about what you do?
Founder of My Bella Mute.

We currently specialize in belts. Our belts bring fun designs, styles, and colors to the accessory. With one belt they fit most sizes and are adjustable to all. With a fast and easy clasp for on and off.

Proud that I was able to take an idea and bring it to life by just using an iPhone. My Bella Mute brings fun new ideas to the market. Our belts are fun and different from others.

We’d love to hear what you think about risk-taking?
Oh boy!!! I’m a big risk-taker. As I have gotten older, I have learned to think things through a bit better. I have done a lot of things that have not gone as planned. But I feel without the risk I would not have known and learned from it.

If you want to become something you have to try for it. You have to make a change and be ok with the change. One thing I encourage is not to stop. Things will go wrong but don’t stop trying. Even if the idea/direction has changed. Failure/hiccup is good. There are always positive things that come from failure/hiccups.

You have to change the way you look at risks. Failure/hiccup is a positive thing you must look at it that way. If you look at the positive you will know what to do! So YES take the risk.


  • Belts sell from $45-55

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