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Check Out Alaina & Debbie Van Blaricum’s Story

Today we’d like to introduce you to Alaina & Debbie Van Blaricum. Them and their team share their story with us below:

We are a mother-daughter started back in 2019 when Alaina decided Debbie’s 20-year-old idea of Collegiate Canines needed to be shared with the world! We worked together build the brand, collar designs, and picking the perfect materials to accurately represent each local university. Soon after the brand launched, we were able to be placed in a few local shops and work closely with the Alumni Associations of a few schools! 

We all face challenges, but looking back would you describe it as a relatively smooth road?
I wouldn’t say it has been a smooth road… We launched in the middle of 2020, which needs no explanation. In the beginning, it was difficult to get people excited about new collegiate merchandise. There were no college sports, no kids on campus, nothing to be excited about. But things turned around when we started working with Alumni Associations at a few universities and sports started back up again! 

Appreciate you sharing that. What else should we know about what you do?
We are passionate about our dogs, of course! We are a household of 7 dogs, ranging from a 16 y/o min pin rescue to 130 lb. Rottweiler – and everything in between! With that, we strive to help the animals in our community by donating to the Pet Resource Center of Kansas with every purchase of our Be Kind collar! 

We all have a different way of looking at and defining success. How do you define success?
Success to us comes with spreading joy. As long as people receive a bit of joy from our products and we are happy doing it, that’s success in our book! 

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