Today we’d like to introduce you to Mackenzie & Weston Bert.
Mackenzie & Weston, we appreciate you taking the time to share your story with us today. Where does your story begin?
We’re Weston and Mackenzie, a third-generation farming family, focused on growing and producing the most premium green foods on the planet.
But like many of you reading this – our newest and hardest job (since 2017) has become that of Parent. We have three kids under the age of 4 (with one on the way) and keeping up with them is more than a full-time job.
Back in mid-2017, when our first born was able to eat softer foods – sweet potatoes, apple sauce, and red beets were near the top of high nutrition purees available online or in stores. On the other hand, green veggies like kale, and spinach were hard to come by in a suitable baby form.
And if we’re being honest, pureed broccoli is not the most palatable food for an 8-month-old…
But like all problems in life, the solution often happens to be hiding in plain sight from the get-go. We realized the greens we grew on our farm, and our ability to naturally preserve and concentrate them was perfect for feeding to our little ones. And so, we did.
When friends and family started seeing pictures of our kids getting greens in their smoothies, they quickly began asking if they could get some too. And so, we devised a plan for Green Rascal…an easy, safe, and convenient way for parents to get more whole food veggies into their kids’ diet.
We’re so happy that you would consider trusting your kids’ nutrition with our veggies. Please rest assured, we started Green Rascal for our kids – that is, we wanted healthy options for them. Unlike many in Silicon Valley, we’re thrilled to give what we make to our own kids and do so every day.
We all face challenges, but looking back would you describe it as a relatively smooth road?
It has been relatively smooth thus far. We just launched a few months ago so we foresee there inevitably being challenges down the road we’ll face. But to be fair we certainly have faced some challenges, we lost almost all of our 2020 spinach crop due to high winds. Life of farmer 🙂
Appreciate you sharing that. What else should we know about what you do?
We started the vision for Green Rascal almost 4 years ago. Prior to that, I worked for a Dallas-based Private Equity firm and Weston was a CPA with Ernst and Young. However. his family has been growing and farming nutrient-rich greens for 70+ years. Unlike other health and wellness companies, we take pride in knowing that we see the product from seed all the way to the finished powder. Everything is done by us, in-house, from our farms to our boutique milling facility.
What quality or characteristic do you feel is most important to your success?
I think being as transparent as possible is key for any business to succeed but especially when dealing with children.
Pricing:
- Starter Pack (Spinach or Kale) $45
- Single Jar (Spinach or Kale) $34
Contact Info:
- Email: [email protected]
- Website: greenrascal.com
- Instagram: greenrascalkids
- Facebook: Green Rascal
Image Credits:
Emily Kennedy
Steve Puppe
Adam Klosterman
