Today we’d like to introduce you to Ann Burchett.
Hi Ann, thanks for joining us today. We’d love for you to start by introducing yourself.
I first learned about Best Version Media (BVM) through a friend who was planning to become a publisher. When she realized she didn’t have the time needed to fully commit, she asked if I’d be interested in taking it on, instead. I was hesitant at first, but the more I learned about the company and the opportunity, the more it felt like an easy decision.
In December 2024, I stepped into the role of Publisher and launched Platte City Living, a private, community magazine in Platte City, MO. Since then, it’s been an incredibly rewarding journey—one that’s helped me grow both personally and professionally, while also deepening my connection to Platte City and the incredible people who live and work here.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Starting anything from scratch is a lot of work, but starting something new in an industry that I’d never worked in before made the learning curve even steeper.
However, even with all the challenges, long hours, learning, and ups & downs, it’s been one of the most rewarding things I’ve ever done. I get to work with other business owners and work hard alongside them to help their businesses thrive. As a former nurse, I LOVE helping people. Getting to do that now, in a way that supports what matters most to them, while also benefiting their families, is incredibly special.
Alright, so let’s switch gears a bit and talk business. What should we know?
Many people hear about the magazine and think that’s all we do. However, we actually offer multi-platform marketing solutions that are rooted in community connections. We not only increase the visibility of our clients’ businesses online and in print, but we do it in a unique way that emphasizes their connectedness with their communities.
It’s a way of telling potential customers, “Hey, we’re a part of the community too, we care about our community, and oh… by the way, we also provide [XYZ product or service].” The message “we care” comes through first, but the message that they provide a product or service to the community also comes through loud and clear.
There are several things that I’m most proud of about BVM and what I feel sets us apart from other marketing companies. First, at the core of the company’s mission statement is “Integrity”. Without integrity in business, nothing else really matters, in my opinion. The second thing that I feel truly sets us above is how we focus on the community and bringing people together.
There are many ways to get exposure for your business and make people aware of the products or services that your business offers, but we believe the most worthwhile and impactful way to do so is to link that exposure to one of the most powerful things on earth: Family. When a business invests in supporting local content that matters to families in their communities, it speaks volumes to potential customers about their priorities and values. That kind of genuine investment builds trust, and it’s what makes our approach so meaningful.
If you had to, what characteristic of yours would you give the most credit to?
One of the qualities I believe is most important to my success is that I genuinely care about the success of every single sponsor’s business. Once we become partners, it becomes personal for me—I want to make sure they get the greatest possible value from our relationship, in a way that’s simple and stress-free for them. I would much rather say no to a potential sponsor than spend our time together trying to prove to them that my heart is fully in it and that I’m truly committed to doing what’s best for their business.
It’s also imperative that I’m not afraid to work hard. Publishing a magazine doesn’t just happen. It requires a lot of time, energy and focus. I was raised with the belief that, if you’re going to do something, you should do it right and with sincerity. I also believe that, generally speaking, we get out of things what we put into it. Seeing our sponsors’ businesses succeed is the greatest reward for that effort.
Lastly, honesty and integrity aren’t optional—they’re essential, especially when people’s livelihoods are at stake. I don’t take our sponsor’s trust in me lightly and I want them to know know that I have their best interest in mind, 100% of the time. We succeed when they succeed.
Contact Info:
- Website: https://www.bestversionmedia.com/mo/plattecityliving/
- Facebook: https://www.facebook.com/profile.php?id=61573568078158
- Linkedin: https://www.linkedin.com/in/annburchett/
- Other: https://www.bestversionmedia.com/
