Today we’d like to introduce you to Brittany Watson.
Hi Brittany, so excited to have you with us today. What can you tell us about your story?
Through the trials and tribulations, Brittany realized that the path to fulfillment is not always linear; sometimes, people get lost along the way. But it is in those moments of uncertainty that we must surrender to the Universe and trust in God’s plan. From this faith and resilience emerged I AM HER, a brand steeped in authenticity and born from the crucible of real-life experiences. With a tone imbued with heartfelt sincerity and relatable vulnerability, Brittany’s story serves as a beacon of hope for those navigating the tumultuous seas of life.
I AM HER was born from a desire to create more than just candles; it was founded on the belief that every woman deserves to feel empowered, supported, and celebrated for who she truly is. Inspired by the transformative power of self-discovery and personal growth, Brittany set out to create a brand that not only offers exquisite fragrances but also served as a beacon of empowerment for women everywhere.
Brittany’s journey wasn’t just about navigating the external challenges thrown her way; it was also an internal odyssey of self-discovery and self-care. For far too long, she had been the master of accommodating others, her own needs relegated to the back burner. It was a pattern ingrained in her, a habit of self-neglect that she grappled with even as she embarked on her entrepreneurial venture.
Balancing the demands of family, her full-time job, and her budding business left little room for self-care. Yet, Brittany recognized the importance of filling her cup, even amidst the chaos of her daily life. Learning to prioritize herself was a journey fraught with guilt and uncertainty.
Today, as she stands at the helm of her business, Brittany is still navigating the delicate dance of self-care and self-sacrifice. It’s a balancing act that she continues to refine, a journey of self-discovery that unfolds with each passing day. Yet, amidst the hustle and bustle of her busy life, she remains steadfast in her commitment to putting herself first, knowing that only by nurturing her own soul can she truly serve others.
At the heart of our brand is a commitment to recognizing that every woman’s journey is unique and deserving of celebration. I strive to create a community where women can come together, share their stories, and inspire one another to embrace their true selves unapologetically.
The name “I AM HER” serves as a reminder to every woman that she is already everything she aspires to be – her highest evolving reflection.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Practicing What I Preach
One of the biggest challenges I face as the owner of I AM HER is holding myself accountable to the very message I share with other women—showing up as my highest self. It’s easy to pour into others through my brand, whether that’s creating products that promote self-care or hosting events that empower women. But behind the scenes, I sometimes catch myself neglecting my own self-care or second-guessing my reflection in the mirror. Living authentically means constantly checking in with myself to ensure that I’m not just speaking empowerment but also embodying it in my everyday life. That takes vulnerability, honesty, and a willingness to grow alongside my community.
⸻
Finding Balance
Running a business, being a wife, mother, and entrepreneur means my plate is always full. The passion I have for I AM HER can sometimes make it hard to “turn off” and separate my personal life from the business. Finding balance between work and family, between serving others and making time for myself, is a constant learning process. Some days I get it right, and other days I feel stretched too thin. But that balance—or the pursuit of it—is exactly why I created I AM HER. I want women to know it’s okay to navigate life imperfectly while still striving for alignment and peace.
Thanks – so what else should our readers know about I AM HER: Highest Evolving Reflection?
What Sets I AM HER Apart
I AM HER is more than just a candle company—it’s a movement rooted in empowerment and self-reflection. Unlike traditional candle brands that focus solely on fragrance, our products are intentionally created with affirmations, symbolism, and storytelling woven into each collection. Every scent is paired with an empowering theme—such as confidence, reflection, or transformation—designed to inspire women to reconnect with their highest selves. Beyond products, I AM HER extends into community through events, conversations, and initiatives that encourage women to embrace their journeys unapologetically. It’s not simply about selling candles—it’s about lighting a spark of empowerment.
What I’m Most Proud Of
I am most proud of the impact I AM HER has made on women who see themselves reflected in the brand. From women who have shared that lighting a candle became part of their healing ritual, to the collective energy of our empowerment events, I’ve seen firsthand how this brand uplifts and creates connection. I’m also proud of building a business that intertwines purpose with product—one that doesn’t just fill a space with fragrance but fills hearts with encouragement. Watching I AM HER grow from an idea into a source of inspiration for others has been my greatest accomplishment.
Contact Info:
- Website: https://highestevolvingreflection.com/
- Instagram: https://www.instagram.com/highestevolvingreflection?igsh=dWkzOWYzZnp3YWdk
- Facebook: https://www.facebook.com/61575896999018/posts/i-walk-in-rooms-as-the-highest-version-of-myselfyou-dont-wait-to-be-chosenyou-sh/122109370286863233/
- Other: https://www.tiktok.com/@iamher0328?_t=ZT-8ysSOHVe1Zf&_r=1
