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Meet Branden Hunter of Downtown Jefferson City, MO

Today we’d like to introduce you to Branden Hunter.

Branden Hunter

Hi Branden, please kick things off for us with an introduction to yourself and your story.
Hello my name is Branden Hunter I am the owner of newxtrue. Newxtrue is my clothing brand. I began newxtrue in 2017 it started out as a podcast with the goal in mind to produce credible content that captures true stories about people in our community that would inspire others to grow. After about one year of podcasting I decided to turn newxtrue into a purposefulI clothing brand in addition to the podcast. The clothing brand has the same goals in mind, pushing people to be authentic as well as open to growth. I strongly believe that’s how you will succeed in life, by being yourself and never stop learning.
I opened a store in October 2023 in Jeff city mo making history as the one and only black owned clothing brand store in mid Missouri.

Moving forward I plan to implement programs in schools and community centers that focus on giving back to the youth in the community

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?
Like I tell everyone the store is growing. It grew so much it got smaller lol. As it grew we started to get more inventory and more accommodations, what was once a spacious store is now filled with stylish inventory to better serve our growing customer base. The main struggles were just continuing to believe that this will work and the right people will find us and we will find them. Sales fluctuate and so when they go down we as a team have to keep our spirits up.

Appreciate you sharing that. What else should we know about what you do?
Newxtrue is my clothing brand and I’ve opened up a store named after the brand. At the newxtrue store not only do we sale our own brand but we partner with other brands to sale their products as well we are reluctant to be in position to help other brands grow, this store acts as a stepping stone for other brands before they possibly venture off to their next destination wether it be their own store or another avenue we’re here to network and grow with others. And lastly we specialize in customization. We print custom designs for businesses, organizations, and individuals. We get a lot of orders for birthdays and family gatherings and are very proud to serve our community.

What were you like growing up?
Growing up I was in class designing my own clothing online in the back of computer class while the teacher wasn’t looking. My personality is very bashful at times but I can occupy a crowd gracefully as well so it just depends on why I am getting attention. In high school I won homecoming king and was a division one football player. I was always interested in sports and college. I never really decided want dream I wanted to chase after the most as a youth because I had so many dreams music artist, actor, fashion designer, astronaut, professional athlete and more.I didn’t know what I was gonna do but I knew I was gonna be great.

Pricing:

  • Clothing prices vary we have tees for $15 up to $30
  • Hoodies from $20-$50
  • Sweat suits $60-$100
  • And plenty of other accessories

Contact Info:

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