Today we’d like to introduce you to Ka Lai Woods.
Ka Lai, we appreciate you taking the time to share your story with us today. Where does your story begin?
Ka Lai Woods and Kebra Rios are the owners of 360picKC. We’ve worked together and built a strong friendship over the past 20 years. Throughout that time, we often tossed around different business ideas, always dreaming of starting a business together.
In 2021, while attending a party, we experienced firsthand just how much fun a 360-video booth could add to an event. In that moment we knew we had found our perfect business.
Our skill sets naturally complement each other – whether we’re answering client questions, creating photo booth experiences, or amping the energy at an event – we work seamlessly as a team.
After four years in business, we are still a small organization, however our business has grown rapidly. We now offer five different photo booth experiences and endless ways to customize our offerings. Growth has happened both personally and professionally.
We are incredibly proud of the hundreds of clients we have served. How fortunate are we to have a thriving business and be working with a best friend? We think, VERY fortunate!
We all face challenges, but looking back would you describe it as a relatively smooth road?
As with any small business, especially one in the events industry, 360PicKC has faced its share of challenges.
We’ve learned that everything costs more than you think! We hustled from minute one and we didn’t pay ourselves for well over a year. Equipment, software, accessories, education are all items we know to keep in the budget. The photo booth industry changes rapidly and it can be financially challenging to stay up with trends and advancements.
Networking was our lifeline. A definite challenge in getting started was connecting with people who wanted to hire our services. We shook a lot of hands and delivered on our promises, because we understood the importance of building strong relationships. Finding new ways to connect with potential clients is something that has stayed in the front of our minds.
Learning was a challenge! The hurdle was feeling like we couldn’t learn fast enough. As new small business owners we’ve had to wear all the hats. We are grateful for our mentors, and we’ve paid it forward in our local photo booth community. There is a lot we have mastered and there is never-ending learning ahead.
Alright, so let’s switch gears a bit and talk business. What should we know?
At first glance, we’re a photo booth company. But, at our core, what we really do is help brands and hosts create unforgettable experiences.
Every event we touch – from high-energy corporate activations to chic weddings – is powered by two things: flawless branding and next-level client care. We are talented at delivering within a broad range of budgets. That’s our superpower.
Branding isn’t merely part of what we offer, it’s woven into every frame, every backdrop, every guest interaction. We don’t just put logos on a photo strip – we immerse guests in our client’s identity. Everything can be customized to amplify your message and aesthetic. When guests leave the booth, they’re taking a piece of the brand/event with them.
Beautiful branding doesn’t matter without people who care. That’s why client care is the heart of what we do. We’re known for making the planning process smooth, fun, and stress-free. On event day, our team doesn’t just show up – they show up with energy, professionalism, and a genuine desire to help guest have a great time.
So yes, we bring 360, Open Air, Roaming, Mosaic, and Magazine booths. But what we *really* bring is creativity, strategy, and heart. We help our clients make a statement – and make it unforgettable.
Is there any advice you’d like to share with our readers who might just be starting out?
Start small! Test the demand of a service before you heavily invest in it.
Buy backup equipment or at least backup parts. Part of the training of your staff is teaching them how to fix equipment. Great customer service often happens at inopportune moments.
It is important to maintain a willingness to evolve. Having a good support system, resources, and personal grit helps.
Be generous with your clients and be generous in your community. Generosity is rewarding.
Contact Info:
- Website: https://www.360pickc.com/
- Instagram: https://www.instagram.com/360pickc
