Today we’d like to introduce you to Brenda Cortes
Hi Brenda, so excited to have you with us today. What can you tell us about your story?
Since I moved to Kansas City in 2019 I started making lists of places I wanted to check out in the metro. When I had friends come from out of town I would create an itinerary of places I wanted to visit but they would also enjoy. I always caught myself going to new spots in town and 3 years down the road in the summer of 2022 I started posting places I would go to in Kansas City. I quickly became discouraged after getting no traction on Tik Tok for months and stopped posting videos for a while but started up again towards the end of 2022 and that’s when my first video when semi viral and I was instantly motivated to keep posting.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
Building an audience on social media has not been a smooth journey—it requires an incredible amount of time, commitment, and determination. When I first started on TikTok, one of my biggest challenges was overcoming the discouragement of low views and engagement. It took months before I began building an audience or had the luck of a viral video. In the beginning, there’s a lot of patience involved, with very little reward, which can be tough to navigate.
When I transitioned to Instagram, I faced similar struggles. However, I discovered that consistency was key. I went from posting a couple of times a week to posting every day, and that’s when I started to see real growth.
Currently, my biggest challenge is maintaining that daily consistency while balancing my full-time job and life, plus keeping my audience engaged—something that plays a vital role in the success of my platforms.
Thanks – so what else should our readers know about your work and what you’re currently focused on?
I am a Kansas City-based content creator with a focus on showcasing the best the city has to offer—places to eat, drink, shop, and explore. A significant part of my work involves partnering with local businesses to create impactful content that helps them attract more customers.
In addition to highlighting Kansas City, I’m an avid traveler who frequently explores new destinations. Sharing the unique places I’ve visited outside the city is a big part of who I am, and I love inspiring others to discover amazing spots.
One of my proudest accomplishments is the connections I’ve built with business owners and the positive impact I’ve had on their success. Nothing makes me happier than receiving messages from owners saying my video brought in new customers or when they reach out to collaborate again.
What sets me apart is my focus on spotlighting diverse, lesser-known spots in Kansas City, giving them the recognition they deserve. I also create monthly Kansas City event calendars with live links, making it effortless for people to find out what’s happening in the city. Beyond KC, I showcase incredible travel destinations, offering a mix of local gems and global adventures.
What’s next?
In the future, I look forward to pursuing social media full-time, continuing to partner with local establishments while expanding to collaborate with national and global brands. My goal is to grow as a travel content creator and reach a larger audience.
I’m also exploring the world of social media management, learning what it takes to help businesses create impactful content that effectively connects with their audiences. My dream is to build a larger client base and eventually establish my own agency to support even more businesses in achieving their goals.
Contact Info:
- Instagram: https://www.instagram.com/bbcortess/
- LinkedIn: https://www.linkedin.com/in/brenda-cortes-bbb8767a/
- Other: https://www.tiktok.com/@bbcortess
