Rising Stars: Meet Clara de la Rosa Purifoy

Today we’d like to introduce you to Clara de la Rosa Purifoy.

Hi Clara, please kick things off for us with an introduction to yourself and your story. 
Thank you so much for this opportunity! My name is Clara de la Rosa Purifoy, and I am a professional speaker and entrepreneur, and just as importantly I am a wife and mother. My roles in business are as a licensed massage therapist, Corrective Exercise Specialist, and founder of ProActive. I’ve worked in holistic health for 8 years now and started my journey in entrepreneurship in 2020. I fully committed to entrepreneurship in 2022 and seriously invested in transforming my marketplace mindset. I got educated in email marketing, media marketing, systems, software, and in 2023 started business mentorship to learn by doing. This exponentially skyrocketed revenue and my consistent growth through action. The entirety of my life’s journey has led me to this point of walking in who I am, serving who I can, and using the power of my voice. Now that I am a mother, I fully understand why I needed to pursue entrepreneurship—so I don’t ever have to choose between my child and a paycheck, my home, and a boss’s schedule. I fully intend to not only provide a 6-figure business by 2025 but also create a legacy of wealth and assets for our daughter. 

Would you say it’s been a smooth road, and if not, what are some of the biggest challenges you’ve faced along the way?
This journey hasn’t always been smooth, and honestly that’s the truth for many entrepreneurs—I’d dare to say every entrepreneur. This journey will chew you up and spit you out multiple times. Every entrepreneur needs to have 3 things: 1) endurance, 2) clarity in their systems, and 3) strong commitment to personal development. When you operate a business, its success might be connected to your systems, but its continued growth is connected to your mindset. My biggest challenge has been packaging all that I offer without confusing the customer or stepping outside of what I truly operate in. I started out as a massage therapist and really just volunteered my other abilities to lead women without ever knowing it could become a part of business. There’s a great sustainability in being multifaceted, but it can take time to master your primary niche and then expand to where you operate as yourself. I have both my personal brand and my business for massage, and having both allows to me to freely operate in all my giftings. Through ProActive, I train women all over the nation to be actionable and successful in their mindset, health, business, and self-care systems. Through Clear Rose Healing, I perform therapeutic massage and corrective exercise with clients in the Kansas City area. So, I am constantly pouring into women directly in wellness, but I can be true to myself by imparting wisdom about wellness in both physical and nonphysical aspects. I stay balanced by serving the community and leading women in church and in prayer so that ministry is never confused with business. I credit the clarity greatly to conversations with my business coach, God, and very high-level entrepreneurs I’ve connected with. 

Alright, so let’s switch gears a bit and talk business. What should we know about your work?
My first business is Clear Rose Healing, which is a wellness business based in Kansas City, Missouri. Through our services of professional massage therapy and stretch, this is where wellness becomes your lifestyle. We specialize in sports massage, corrective work, and prenatal (pregnancy) massage. I’ve loved serving Kansas City through my direct clientele but also through partnerships in wellness workshops and vendor events. 

My second business is ProActive, which is based on 4 pillars: ProActive Mindsets, ProActive Health, ProActive Business, and ProActive Self-Care. I created the ProActive Community just in 2024, where I constantly get to pour into women through a private group. We successfully launched our first ProActive Challenge, which was a virtual webinar series that engaged participants in each pillar of the brand; this has erupted with amazing testimonials of women taking action on their dreams for 2024. I am so proud of them! Lastly, I introduced the ProActive Woman, which is a 1:1 Consultation to provide strategy to women who need to develop their mindset, health, business systems, and/or self-care to overcome burnout. 

I have done public speaking for years now, but am now offering my services as a professional speaker. From wellness workshops to corporate self-care strategy sessions, from speaking in schools to empower youth in Jamaica to keynote speaking at events, it’s only right that I do what God called me to do at a professional level. I am consistently entering into new spaces of boldness and courage to show up as who I am, and I am excited to keep doing so. 

Are there any books, apps, podcasts, or blogs that help you do your best?
I listen to Social Proof Podcast, Circle of Greatness Podcast, and Myron Golden weekly. I’m a huge believer in shifting your mindset through exposure, so I strongly recommend reading and getting in rooms with people that operate at a much higher level than you. Learn from those who have mastered your craft far better than you and operate with a growth mentality. Even so, we live in a world of technology and information—-these days, you don’t even have to leave your house to learn from some of the greats in your industry. I also read the Bible for myself (I emphasize that heavily!) daily, and it is not only my roadmap for life but my principles for business. I develop strategy through my personal time with God and it’s never failed. This has dramatically taken my mindset to the next level. 

Pricing:

• ProActive Community: free!
• Proactive Woman 1:1 Consultation Call: $200
• Keynote Speaking: contact [email protected] to discuss your event

Contact Info:

• Website: https://stan.store/clarapurifoy
• Instagram: https://www.instagram.com/_thisisclara._?igsh=MXJpbnNvZm1xcWJxNA%3D%3D&utm_source=qr
• Youtube: https://youtube.com/@thisisclara.?si=YWqugC_MhjCT4C1V