Check Out Susanne Andrey’s Story

Today we’d like to introduce you to Susanne Andrey.

Hi Susanne, thanks for sharing your story with us. To start, you could tell our readers some of your backstory.
In the heart of California’s vibrant surf and skate culture, Art of Board emerged as more than just a design agency—it became a beacon of creativity, sustainability, and innovation. Founded on the principle of repurposing discarded skateboard decks, which would otherwise contribute to landfills, Art of Board breathed new life into these colorful and storied pieces of wood. Art of Board thrived within California’s tight-knit surf skate community for a decade, honing its craft and fostering a deep appreciation for the raw energy and artistic expression in every deck. In 2023, the agency took a bold step forward, relocating to the bustling creative hub of Kansas City, bringing with it a wealth of experience and a commitment to pushing boundaries. While initially known for its collaborations in consumer goods, such as board shorts and headwear, Art of Board underwent a transformative shift in 2016. Recognizing the untapped potential of its unique resource, the agency ventured into commercial finishes, introducing its signature recycled skateboard mosaic tile and spearheading large-scale public projects. Teaming up with industry-leading architects and designers, Art of Board quickly made its mark, delivering inspiring installations for renowned brands like CPK, Google, Virgin, and TikTok, drawing from an extensive image library boasting over 15,000 captures of skate culture’s essence, each project is infused with a dynamic and vibrant aesthetic, reflecting the spirit of the community from which it originated. However, the impact of the Art of Board extended far beyond corporate collaborations. With custom solutions tailored for clients ranging from the NFL to Universal Studios and various hospitality groups worldwide, the agency transcended traditional boundaries, redefining the possibilities of sustainable design. At its core, Art of Board remains a testament to the transformative power of creativity and resourcefulness. From the streets to the hotel lobby, it inspires, innovates, and leaves an indelible mark on the world—one skateboard deck at a time.

Please talk to us about the challenges and lessons you’ve learned. Looking back, has it been easy or smooth in retrospect?
Despite its notable achievements and innovative approach, Art of Board has encountered hurdles to widespread recognition and success in the ever-evolving business landscape. While its loyal followers remain steadfast in their support, expanding brand recognition has proven to be a gradual and challenging endeavor. Navigating through a sea of competitors and shifting market dynamics, Art of Board has faced the uphill battle of carving out its niche and amplifying its voice amidst the noise. Despite these challenges, Art of Board remains unwavering in its commitment to authenticity and sustainability; the agency continues to stay true to its roots, fostering genuine connections and cultivating a community built on shared passions and values. Art of Board is steadily making strides toward expanding its reach and solidifying its place in the collective consciousness through strategic partnerships, targeted marketing efforts, and a relentless dedication to quality and innovation. Each new collaboration, each innovative project, serves as a building block in the foundation of its growing legacy.

Thanks – so, what else should our readers know about your work and what you’re currently focused on?
As a versatile producer specializing in retail, hospitality, and corporate spaces, I bring a unique blend of creativity and resourcefulness to each project. With a focus on customer satisfaction and maximum creativity, I strive to deliver one-of-a-kind visual solutions that not only leave a lasting impact but also prioritize sustainability; my creative passion leads me to create spaces that captivate the senses while minimizing environmental footprint through the strategic use of sustainable materials and green building practices.

Do you have any advice for those just starting?
Fostering a supportive environment where experimentation is encouraged, emphasizing that failure is part of the process. Collaborations are an exceptional opportunity to expand ideas among creatives. Demonstrating values like integrity and innovation lead the path to success.

Contact Info:

• Website: aobcontract.com
• Instagram: @artofboard

Image Credits
Nicole Gomric